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Industry News

Home » News » Industry News

India toilet paper, sanitary napkins market is about to take off

Date:2016-04-23

India toilet paper, sanitary napkins market is about to take off

Full-Servo Sanitary Napkin Machine

Market research firm Euromonitor (Euromonitor) estimates that between now and 2020, India paper towels and hygiene products market will grow by an annual average of 76%. Eventually, the market from the current 57.8 billion rupees (US $ 870 million) grew to more than 100 billion rupees (US $ 1.5 billion).
India who may be experiencing a whole new round of "potty training": toilet paper, diapers, sanitary napkins, and so on in Asia's third largest economy is always just on the shelves in the supermarket will soon be swept away.

Market research firm Euromonitor (Euromonitor) estimates that between now and 2020, India paper towels and hygiene products market will grow by an annual average of 76%. Eventually, the market from the current 57.8 billion rupees (US $ 870 million) grew to more than 100 billion rupees (US $ 1.5 billion).

So-called health supplies, including cotton swabs, disposable diapers, wipes and a variety of cleaning supplies and paper towels included kitchen paper, tissue paper, toilet paper, etc.
Euromonitor notes that attributed this strong growth was mainly the rural consumers ' disposable income, began to pursue a more comfortable and convenient lives.

Euromonitor research analyst wadehan (Vishnu Vardhan) described in the report: "initially, is the alternative institutions such as restaurants, hotels and hospitals using tissue paper products, to provide convenience for customers, patients, and their own employees. This encourages the family and allow them to start buying these products for everyday use. ”

"In addition, the village of tissue and hygiene products sales are expected to grow. Related industry will focus on these areas, offering consumers can afford, easy to use product. ”
Tissue and hygiene products, India market share

In this market, menstrual care products are part of the very substantial. In the past, India women during menstruation and are generally using a cloth and, in fact, because of poverty and ignorance, 70% of India women using rags. But now, in the cities and towns, sanitary napkins are more and more people of all ages, of course, with the major global brand is inseparable from the sustained advocacy.

India menstrual care products market currently 22.21 billion rupees (US $ 334 million), it is estimated that by 2020, to 34.68 billion rupees (US $ 522 million). Euromonitor notes that the brand should be a two-pronged approach, on the one hand through online shopping channels to attract young people, on the one hand into the small-town and rural market.

India over 26 million newborns each year, diapers of the potential market is huge, but this product penetration is still low, only about 3%. India country mainly used cloth diapers. Euromonitor estimates that by 2020 will be doubled.

Source:http://www.famousmachine.com/

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