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Industry News

Home » News » Industry News

Diaper development trend in major global region

Date:2016-04-21

Diaper development trend in major global region
Baby Diaper Machine
Summary: foreign media recently said in a report, according to Technavio, the latest report shows that global diaper market to exceed $ 75 billion by 2020, a compound annual growth rate of 5%.
China supplies health network April 21 hearing:

Foreign media recently said in a report, according to Technavio, the latest report shows that global diaper market to exceed $ 75 billion by 2020, a compound annual growth rate of 5%.

Technavio Brijesh Kumar Choubey, an analyst pointed out that several factors contributed to the global growth in the diaper market, such as the ageing population growth, emergence of biodegradable diapers, hygiene awareness and so on. Hybrid diapers have also brought more market opportunities.

It is understood that the report global diaper market is divided into three main areas, namely, the Asia-Pacific region, Europe, the Middle East and Africa, and the Americas.

The Asia-Pacific region: fastest growing markets

Diaper market in Asia-Pacific by 2020 will reach 28 billion dollars, compounded annual growth rate of more than 10%. Within the next 5 years, diaper market growing fastest in the region, and the largest market share. Birth rate and disposable income growth will improve diaper sales in the region.

Adult diaper market in the region will also grow steadily, mainly because of the ageing population increases, health awareness-raising and popularization of adult diapers. Report estimates that China, Japan and Thailand biggest needs on adult diapers, because the aging population a lot.

It is learnt that the diaper market development in the region there are a lot of factors, including the level of urbanization increased, increasing middle class population and the increase in the number of working women. Products are easy to buy, quality, comfort and price concessions and other reasons also boosted diaper sales rose.

Europe, Middle East and Africa

Diaper market in the Middle East and Africa by 2020 is expected to reach us $ 24 billion, compound annual growth rate of more than 3%.

South Africa's diaper market growth because consumers can easily buy affordable products. Kenya market growth was mainly because of their disposable income, individual health consciousness and the ageing of the population growth. In order to expand the consumer groups, many small retailers that offer single-chip package diaper products.

Due to product innovation, and environmental factors into account, so the demand for cloth diapers. United Kingdom there are many types of cloth diaper brands, such as Easy Peasies, and Wonderoos TotsBots.

Americas: product diversification and promotion activities to stimulate market development

Diaper market in the Americas by 2020 will reach 23 billion dollars, compounded annual growth rate of more than 2%. Diaper is very popular in America, usage is very high.

In Brazil in middle-and low-income consumers, diaper is one of basic supplies, coverage by 2019 will total 10%~15%. In order to meet the market demand, suppliers launch different types of diapers and promotions.

Because consumers in the region are fully aware that disposable diapers will have a negative impact on the environment, so demand for cloth diapers are more widely.

P&G and Kimberly-Clark are America's major diaper suppliers, both baby diapers or adult diapers.

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